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Tag: marketing

5 lighting trends we love

Lighting is something that you typically notice when it’s really good or really bad.  Many homeowners make the mistake of not having enough when it comes to lighting.  Sometimes, certain events at your home call for different lighting.  (Think an evening cocktail party.)  People often wonder if they can mix finishes in their rooms (do the light fixtures in my kitchen need to match the cabinet pulls?).  With so much to consider, we thought we’d highlight some of the trends we are loving now!

Chandeliers:  Lighting with big impact

The classic overhead fixture has come a long way!  Chandeliers can be had in contemporary designs with updated finishes.Warm metals are popping up everywhere!  Think of fixtures made of rich copper (hammered or raw copper exude a natural beauty, while a satin finish feels luxurious) or brass.  Brass fixtures can be polished, aged or burnished.  The varying patinas give totally different looks!  Brass is definitely making a comeback.  A few weeks back, we shared an awesome photo of a powder room with a mosaic tile floor and brass bath fixtures.  Check it out on our Instagram account!Gold tones (especially rose gold) are also hot this year.  Like its brass counterpart, gold doesn’t always have to be shiny and bright.

Vintage Vibe:  Upgraded

“Vintage” is one of those oft-overused words.  When it applies to this year’s lighting trends, there’s a little “upgrade” from the typical looks that celebrate an older, industrial age.  This year’s fixtures really showcase sleeker materials and modern technology.  Sure, fans will still see the natural colors, rustic finishes and simple designs that have come to define vintage lighting.The sleeker materials make the lights feel more thoughtful in design and less “I found this old bucket, hung it upside down and screwed a lightbulb in it!”.  Vintage lights work well in the kitchen (think above the island or work space) and as wall lights or sconces. (Image:  Library Pendant by Troy Lighting, via Bellacor.)

Mixed Metals

It’s like wondering if you can wear a brown belt with black shoes.  Can you mix metals when it comes to your lighting choices?  The short answer is yes.  Mixing metallic design elements can be achieved by doing it within a single lighting fixture or even within a larger design environment (an entire room).The key?  Make your choices look intentional.  Put some thought into it.  One of the areas you can look to “mix” it up is the actual texture of the fixtures.  Consider mixing hammered, matte and even polished finishes for a layered, rich look.  You might also consider mixing warm metals (gold, copper) and cold (silver, chrome) metals.

Energy-Saving bulbs

As with many areas of their lives, homeowners are choosing to go green and conserve energy wherever possible.  It comes as no surprise that choosing energy-saving lightbulbs helps homeowners create a more earth-friendly home.  LED and CFL bulbs are currently the most efficient choices.  These use up to 80% less energy and last significantly longer than incandescent bulbs.  Before purchasing bulbs, make sure you light fixture is compatible!

Star light, Star BRIGHT!

Starburst fixtures catapulted onto the scene last year and they are still making major statements everywhere you look.  You can see this bold fixture combines the WOWS of the gold and the starburst. (Image:, like a quick paint makeover, lighting is an inexpensive way to dramatically update your home.  We often have sellers look at their lighting before we list and a) make sure there’s enough to highlight the home, and b) that it is updated and works with the aesthetic of the home.  Read more about staging here.The Cami Jones Collaborative team is committed to helping our sellers realize top dollar for their homes!  We offer best-in-class marketing support, and you can expect things like professional staging services, photography, expertly-made flyers, postcards, and a smart social media strategy.  Contact us here or call us today at 913-402-2550 and let us show you how we use the latest and most effective technology to market it in a variety of ways.*Photo Credit:  allen + roth Collinwick Pendant lanterns over the island via Lowe’s

8 staging tips to get top dollar for your home

Staging.  It’s kind of a buzz word when it comes to listing your home.  When we talk about staging, we’re describing a method of decorating meant to showcase a home’s best assets, impress buyers and sell it quickly for the highest possible price.  A big part of it has to do with making it possible for buyers to visualize themselves in your home.   It’s almost a way of depersonalizing your home, which is the opposite of what an interior designer would do.You know that feeling…when you walk into “the one” and immediately think “Tommy will sleep here…and this will be Emma’s room,” etc.  It’s easy to see yourself living in that property and you’re hooked and ready to move in!  So what staging tricks can you do as a seller to get top dollar for your home?

8 Staging Tips

  1. Add mirrors.  Mirrors make a dark room look lighter, and a small room look larger by multiplying and reflecting light.  For added impact, put three or four identical mirrors side-by-side to create a large display.
  2. Stick to natural, neutral colors with pops of accent color.  The accent color(s) and rich fabrics are where a little personality can show through and make things look less sterile.  Don’t be afraid to break up that beige and gray!
  3. Even though you want to make your house stand out, keep the neighborhood and area trends in mind.  Exposed brick walls and rustic Edison bulbs might look great in a downtown loft, but might feel out of place in your suburban home.  Keep with the vibe and design of your home when staging for others to see.
  4. Get rid of clutter!  This includes furniture, accessories and photos.  Clear off those countertops!  Free the fridge of all the kids’ artwork!
  5. Try floating your furniture.  By “floating,” we mean pulling it off the walls and creating conversation groupings.  It can make a room feel much larger.
  6. Try hanging drapes that start higher than the window molding and go all the way to the floor.  This makes a room appear larger, too!
  7. Pay attention to lighting!  Most homes are darker than they should be and homeowners just get used to it over time.
  8. Decorate with the “rule of 3s” in mind.  For your accessories, try to group in threes, with varying heights.  The items shouldn’t be lined up soldier-style, but arranged in a triangle formation, with one object at each point.  Put the largest item in the back.

8 inexpensive upgrades to try!

Try these and get some big bang for your buck.

  1. A fresh coat of paint
  2. New throw pillows
  3. Add a new blanket or throw
  4. New scented candle (one scent throughout house works best)
  5. Paying for a thorough professional cleaning
  6. Making minor repairs
  7. Changing out kitchen hardware
  8. Change your light bulbs to a higher wattage

The Cami Jones & Company team is committed to helping our sellers realize top dollar for their homes!  We offer best-in-class marketing support, and you can expect things like professional staging services, photography, expertly-made flyers, postcards, and a smart social media strategy.  Contact us here or call us today at 913-402-2550 and let us show you how we use the latest and most effective technology to market it in a variety of ways.*image from

Cami’s team offers best-in-class marketing support

When you use the services of a Realtor®, you want to be sure they are using every available marketing tool to help move your property. You can be assured that the Cami Jones Collaborative team will do just that!  We consistently move more real estate in Kansas City than other teams because we know marketing and we intimately understand this market.There’s much more to marketing a home than simply inputting the info into MLS, watching and waiting.  Our team has decades of combined experience and multiple tools at our disposal to market your home.

Transaction Support

Christine Carlson is our team’s transaction coordinator.  She spends her days (and nights!) coordinating every detail of the transaction pertaining to your sale or purchase.  There are no details left to chance.  Through Christine’s expertise, she supports our real estate agents while supporting each one of our clients.

Online Marketing Support

We are committed to helping our clients achieve maximum exposure for their listing.  This includes maintaining active social media accounts.  We regularly post and promote our listings on our social media channels.  You can  like us on Facebook , follow us on Twitter and InstagramWe’re even on LinkedIn, as Cami Jones Collaborative, ReeceNichols.  We have an established network of colleagues who look for and anticipate our listings and are ready to share our content.  This sort of “viral marketing” often leads to offers early in the process!

Offline Marketing Support

Offline (traditional) marketing support can encompass anything from hosting Open Houses to regular communication with other agents.  Sometimes, we are able to feature our listings on Tuesday agent tours, which ups the exposure to the agent community.  We offer professionally prepared marketing materials to highlight your home and showcase its features to potential buyers.  This includes best-in-class photography and staging opportunities.  You have the wonderful property…it’s up to us to highlight it and sell it for you!Here are three of our featured listings; feel free to take a look!

Listing #2072753
SELLER SAYS BRING OFFER! Gorgeous Rick Standard 1.5 Story in the sought after Lionsgate by the Green subdivision in Overland Park. Brand new kitchen renovation just completed with stainless appliances and double ovens. This home has a beautiful “Coastal vibe” and inviting on every level. Formal dining room, hearth room and living room give flexible entertaining options. First floor office with gorgeous built-ins.The finished lower level has wonderful features which include 5th bedroom/bath, bar.
Listing #2076925
Great opportunity for investors or buyers that want a Charming 100+ year home & want take on additional updating! This 4 bedroom, 2 bath, 3-story home had a jump start before it hit the market with newly refinished hardwood floors, completely updated kitchen with granite counter tops and all new SS appliances! There is all new carpet in the bedrooms and bathrooms have been updated. Interior of home has been freshly painted in soft grays. Don’t want to miss this one in Kansas City, MO.
Listing #2070682
MOTIVATED SELLER…BRING OFFER! This Beautiful 1.5 story on a gorgeous treed lot is perfection. Gorgeous all natural hardwood floors, stunning new light fixtures. This open floor plan with loads of natural light with a cozy “Coastal” feel is perfection. First floor large master with huge closet, first floor office, big open mud room connected to the first floor laundry. 2nd Floor has 3 bedrooms and spacious loft. Complete with finished lower level and walk-out basement. This home sits at the end of a cul-de-sac in south Overland Park, KS.


Give us a call today!  You can reach our team at 913.402.2550.  Want to come see us?  Our brand new office is conveniently located at 5000 W. 135th St. Leawood, KS 66224.